At first glance I was a little skeptic about the citrus in it, as everyone knows citrus-esque hair products can be drying. I figured I didn't have much to lose at $2.50 each, much less than any major brand. The smell was delicious though; a perfect mix of oranges, lemons and grapefruit without overpowering each other. I used it in my hair and to my surprise it didn't dry it out! It lathered almost immediately and cleansed my scalp without over-drying it. My biggest problems with all shampoos, even the ones that claimed to moisturize was dryness. My hair never seemed to retain any moisture using them. This one not only moisturized my curls but helped them pop a little bit more without looking so matted post-wash. Now the conditioner on the other hand was a whole 'nother surprise! It was nice and thick, definitely not expected given the price and the smell complimented the shampoo with its citrus notes. It provided enough slip in my hair to detangle and soften ( I usually only get one or the other from conditioners). My hair felt amazingly soft during the styling process, and over a few weeks I noticed one more thing that made me fall in love with these products: My color lasted longer. I've used MANY organic, sulfate/paraben free shampoos and still have not come across results like that so to say this product has officially won me over is an understatement. I am in LOVE.